Are you a size 12? You are EXTRAAAAAA LAAARRRRRGGGGEEEEEEEE…
16? Give up all hope. 20? Get in the fucking sea.
I am clothes shopping for the party season at the minute and having to shop online as I don’t feel well enough to go out. I hate internet clothes shopping as I know even in a shop, I can take 10 items into a changing room and not find anything that suits and so buying online when I can only look at a skinny model, lit beautifully in a studio and shot by a great photographer is far from ideal.
I am convinced nothing will fit me and so decided I had better check my sizing with this online store. It turns out that their size XL is a 12. A fucking 12!45% of UK women are a size 16 or over so why is it that so many shops are refusing to cater for the market?
I really don’t understand why some stores are just ignoring the needs of so many, even if you forget all about shitting on women’s self esteem, surely it is just good business sense to ensure you have products that almost half your market can use?
It does make me feel like crap when I realise that I am classed as abnormally large in the eyes of some. I am a size 16 and cannot shop in some places as they just don’t have ranges in my size. If you are larger than a 16, you are basically ignored!
Talking to the world of twitter, I can see it is not just me who is struggling with this. Many companies are classing XL as either a 12 or a 14. Lots of athletic wear simply do not go up to larger sizes meaning those who are gym bunnies or runners are really struggling to find appropriate training clothes.
I’m a big fan of Simply Be who do a range between sizes 12-32. Their clothes aren’t your ‘typical’ plus size wear, in the past anything aimed at women a 16 and over have been old fashioned, frumpy or basically ugly tents. Simply Be have an amazing range that is no different to any other great fashion store apart from that they actually fit!
It is simply shit business sense to alienate your market, so why do women’s fashion stores do it? Women are all different shapes and sizes so why leave out a big chunk of those women by not giving them the clothes they want to wear?
You see it in store, there are always tons of size 6’s and 8’s left on the hangers whilst the bigger sizes fly out. Does this not tell you something? They seem to stock far more of the smaller sizes when the statistics show that many women are larger, and get larger with age. Where is the money? It is with older women in their 30’s and 40’s, who are more likely to be a size 12 or over.
This isn’t about fat vs thin. We should cater for ALL women, whether they are a size 6 or a size 26 (and beyond!!!), this is about making a vast proportion of women feel shit about themselves because they can’t shop in the average store.
Let’s hope that shops start to realise this and begin to stock clothes for all. And stop with the ridiculous sizing charts. A size 12 should never be classed as Extra Large, ever.
And for the record, one size does not fit all.